Case files
Shipped work
- 01FundsIndiaLong-term retention value rose 12% once the tax showed before the clickI redesigned the redemption journey so clients saw the tax, the exit load and a loan option before they confirmed. Long-term retention value rose 12%, and loan exploration at redemption went from about 6% to 9.5%.
- 02FundsIndiaOne view of every Private Wealth portfolio, and daily use rose 47%Every Private Wealth holding in one place, for the client and their relationship manager.
- 03FundsIndiaRelationship managers now spend 6.1 minutes in the dashboardReports, alerts and a client's onboarding status, in the dashboard relationship managers already use.
- 04FundsIndiaAbout 60% of relationship managers opened the first newsletterRelationship-manager feedback ranked into a quarterly roadmap, with a newsletter so they can see what happened.
- 05KettoOne checkout let donors support several causes at onceDonors could support several healthcare causes in a single transaction.
- 06KettoA monthly gift, set once, instead of a new payment each timeRecurring donations, specified with a checklist instead of a long PRD.
- 07KettoA white-label application for about 86 NGO partnersAbout 86 NGO partners needed a white-label solution, and it lifted sales 300%.
- 08FundsIndiaOnboarding for clients who hold only PMS or AIFThe requirement, from the RM focus groups through the roadmap to launch in Jun 2026, then the edge cases after launch.
- 09Shipped · InternshipElasticRun sales enablement (opens in a new tab)Interviewed about 100 sales agents and 30 shopkeepers, rejected GPS tracking on cost, and piloted QR store check-ins.
Proposals and take-home assignments
- 01Take-home · not shipped · 1 Sep 2024Wealth Tech Quarter-Roadmap (opens in a new tab)A proposal for an MVP that would pull external portfolio data in through Account Aggregator. This was a take-home assignment, not shipped FundsIndia work.
- 02Take-home · not shipped · 1 Sep 2024Tech Quarter-Roadmap (opens in a new tab)A proposal for a quarterly roadmap on onboarding and repeat investment.
- 03Proposal · not shipped · May 2025Building a BRSR calculation tool (opens in a new tab)A proposed modular product for Recykal to simplify BRSR Core value-chain reporting for suppliers and ESG teams. Targets only. Not shipped.