I'm a product manager who reasons from first principles. I work in Private Wealth at FundsIndia, in Chennai, and before that at Ketto and HSBC. On the side I run a t-shirt brand called Roll & Wear, play board games, and train.
I'm based in Chennai and open to roles in Bangalore, on-site or hybrid, and to remote roles in India.
A churn model for redemptions. At FundsIndia I owned the redemption journey. Retention outreach only started after someone asked to redeem. The better question was which customers were likely to churn, and when.
The model was my idea, and I owned it. I built it with LLMs and Python, iterating to a final version. It uses 98 parameters, mostly behavioural data from onboarding onward, including investment frequency, top-ups, redemptions, last login and SIP status. It is 83% accurate, which helps RMs a lot. Paired with behavioural nudges, the model cut premature exits by 18%.
What it changed. Customers started seeing the loan against mutual funds option. They engaged with it more and understood it isn't a scam or a high-cost product. The flow showed who the loan suited, and told others clearly that it didn't. When a customer showed interest, their RM got an alert to start the conversation. It made our loan offering stronger.
Across the redemption work, long-term retention value rose 12% and loan exploration rose from about 6% to 9.5%.
Prototyping with AI. I prototype ideas, designs and models with AI tools. It replaced much of the early design and tech effort, and helped leadership and our tech team see the nuances, so decisions were better informed.
a workshop note
call itperfectshipped
aug 122026
Relationship-manager feedback ranked into a quarterly roadmap, with a newsletter so they can see what happened.
I started a monthly Private Wealth newsletter to close the loop.
60% opened the first newsletter.
600 relationship managers.
45% daily use of onboarding status.
feb 122026
Reports, alerts and a client's onboarding status, in the dashboard relationship managers already use.
Time in the dashboard is only a proxy.
Sessions rose from 1.1 to 6.1 minutes.
40+ valuation reports a day.
45% daily use of onboarding status.
oct 32025
A childhood habit of sneaking raw salt became the way I think about presence, patience and decisions you can't undo. This is about being the grain that brings out what's already there.
Presence matters more than perfection.
oct2025
I redesigned the redemption journey so clients saw the tax, the exit load and a loan option before they confirmed. Long-term retention value rose 12%, and loan exploration at redemption went from about 6% to 9.5%.
Most people leaving don't need to sell.
9.5% loan exploration, from about 6%.
12% higher long-term retention value.
may 212025
Every Private Wealth holding in one place, for the client and their relationship manager.
For a wealth client, a wrong number costs more than a missing feature.
47% more daily use. January 2026 versus December 2025.
40+ valuation reports a day.
14.6% mailer open rate, from 8.5%.
may 22025
One humid summer stripped the polish off everyone around me, and I started noticing who stays kind when things get uncomfortable.
Now, I admire the people who stay kind when the weather is not.
apr 292025
A passport-photo errand sent me back to the same wobbly stool I sat on at five, still unsure what to do with my face.
The stool still wobbled.
apr 252025
Tamil at home, Telugu on the street, English at school, Hindi from the movies, then Pilani, Bombay and Chennai. This is how I stopped trying to live in just one language.
I spoke less, but I meant more.
apr 222025
A viral thread about a husband's snores on Spotify made me think about the sounds of the people we love, and how quickly we lose them.
Because sound is slippery. It doesn’t stay.
nov 112024
Part 3 of my "Chapter and Verse" series on Austin Kleon's Show Your Work. I dropped the PM jargon, started writing story-first PRDs and found my team listened more.
I was an echo, not a voice.
oct 162024
Part 2 of the series. We ran sessions where everyone pretended to know nothing about the product, and the fresh questions changed what we built.
I pretended I didn’t know what crowdfunding was.
oct 152024
Part 1 of the series. Instead of trying to be the all-knowing PM, I built a circle of designers, analysts, engineers and support folks to think with.
Move over, lone wolf product managers!
oct 92024
I swapped our giant PRD template for a checklist that grows with each phase. Kickoffs got livelier and features shipped faster.
The checklist PRD let us pivot much more quickly based on user feedback.
sep 232024
Donors wanted to help more than one person but had to pick favourites. We borrowed the e-commerce cart and let them support several causes at once.
jul2024
Roll & Wear is a T-shirt brand I co-founded with a friend, and it's heavily inspired by board games. Each tee is tied to a specific game. My co-founder is the design brain and I'm the marketing brain.
We started in July 2024, so it's been about two years now. The Indian board game scene is really picking up, and we've been part of it: we've had stalls at several major board game meetups. We sell board gaming merchandise, people buy it, and we're still going.
Next, I want to use AI to test whether AI-made marketing commercials work for a brand like ours.
I make sure every day has at least one movement activity, and it brings me a lot of joy. For me that means pole, a lot of Pilates, and trekking whenever I can.
I absolutely adore playing board games, and I have a regular board game group I play with. My favourites are Oros and Ark Nova.
Why I moved from long PRDs to phase-based checklist PRDs at Ketto, and what changed in collaboration.
Replaced fixed donation amounts with persona-based slabs.
No baseline, period or test design is stated for the donation and conversion write-up.
An optional tip in the donation flow, with an opt-out added after feedback. No revenue figure is published.
Donors could support several healthcare causes in a single transaction.
Every extra step between "I want to help" and "done" costs money.
Recurring donations, specified with a checklist instead of a long PRD.
A donor can set a monthly amount once, instead of being asked again for every campaign.
About 86 NGO partners needed a white-label solution, and it lifted sales 300%.
The requirement, from the RM focus groups through the roadmap to launch in Jun 2026, then the edge cases after launch.